You have built a sweet looking website for your company but the traffic you are receiving is less than optimal. If you are looking to drive traffic to your website there are many ways that social media can help. If your website is the primary marketing vehicle for your business it is imperative that you have different ways for visitors to reach you.
Using social media to drive traffic to your website involves some basic tactics that require little time or effort all the way up to some sophisticated strategies that will take some planning and effort. Below are five ways to use social media to drive traffic to your site.
This is a basic tactic but it is surprising at how many businesses link to their Facebook page or some other site that is not their main website. All social media platforms have at least one place where you can place the URL for your website.
If you are using Instagram, the only hyperlink you can use is in your bio. Therefore, if you are running a new campaign you will need to change the URL to coincide with the campaign you are promoting in your posts.
You should be actively monitoring all of your social media accounts on a regular basis for mentions of your company name or the names of your products. Each of these mentions is a chance to engage with current customers and prospects alike.
Answer any questions your customers may have and provide relevant information to your followers. Provide them with links to content on your website that will answer their questions. If the information you are sharing is valuable there is a strong chance that it will be shared (along with the link to your website) throughout your customers’ social networks that will exponentially increase your reach.
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One of the most effective ways to drive traffic to your website is to constantly have fresh, relevant content to share. Excellent content will also help in your search ranking as well. By now, you should have established a business blog on your website. If you haven’t, start one now.
If you find it difficult to write engaging content, you can always outsource it to some other employee of the company or a freelance writer.
In addition, the content you post does not only have to be text. If you have a YouTube channel, you can post videos from there on your blog. Take photos from your company Instagram account, write a brief description, and post that. Use industry-related infographics as content for your blog. Anything that your visitors will find informative and valuable can be used for content on your blog.
If you want to step up your social media presence, you should consider paid advertisement. Facebook, Twitter and LinkedIn are the best places to invest your advertising dollar online.
The Facebook Ads program will allow you to fine-tune your target market to an incredibly precise degree. Place a link to your website or dedicated landing page and watch the traffic roll in.
By hosting a Twitter Chat or Google Hangout, you can interact with your customers and prospects, give advice, and answer any questions they have about your company or products. This will take a lot more time and effort to set up than any of the other tips provided but the payoff can be great.
At the end of the Chat or Hangout, offer your attendees a free ebook, white paper or something of value that they can receive by going to your website and filling out a simple form.
By using these five tips, you will surely increase traffic to your website and increase your brand awareness on social media.
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