There’s a saying that “the money is in the list” This is very true and very much applicable for businesses that use a list of customers to connect to a wider range of potential clients and open doors for more business opportunities. When a business has a list, this serves as the leads.
The thing is, building a good list can be quite a challenge and at times, can become a tedious task. So how exactly can you operate a lead generation campaign so that it achieves maximum success?
This is the most basic step of all. How are you supposed to sell something when you don’t know who you’re selling to? When you identify the needs and problems of your customer, you can then tailor-make solutions for them so that they will find whatever you have to offer practical, relevant and attractive.
There’s nothing like a freebie to get people to notice your business. Who can turn down something they can use and not have to pay for? Many businesses have taken digital downloads and online courses as their giveaways because these are easy to access and provide business owners with a list of email addresses.
Giveaways may also take the form of
- interviews
- videos
- audio files
- eBooks
- worksheets
Don’t let this list limit your imagination. Take a look at what your prospects need and then brainstorm how you can solve their problems with a giveaway. You can also provide customers with things that take time to complete, such as an autoresponder course that entails constant communication with the customer.
Opt-in forms are things that people browsing through your website have to fill up. You may place this on your landing page with the option for a giveaway, or you can choose to place it anywhere else on the site such as in a pop-up or slide.
You can even use a squeeze page, wherein customers have to provide an email address before they can enter the website or go to the other links on a page.
Doing some research on what kind of opt-in form will be beneficial as you’ll be able to tell which ones are most effective. Keep in mind however that the more blanks people have to fill in, the less likely they are to continue and enter the rest of a website.
With the many available options in online marketing, this should be pretty easy and straightforward.
You don’t even need a huge budget for this. You can use free tools such as social networks, blogs and article directories to spread the word about your business. Or you can come up with a good campaign plan and make sure it’s implemented properly.
Once you have a list, no matter how many people there are on it, take advantage of it right away. Thank all those who signed up and provide them with updates and other offers that will assure them that they made the right choice. When you take care of your leads, you are effectively protecting your assets and in the future, these leads will become the building blocks of your business towards success!
