With mobile devices rapidly becoming the most popular way in which potential customers consume web content, desktop oriented websites are getting left behind - and often damaging businesses in the process.
It therefore makes sense that companies which recognize the mobile site optimization, sales leads connection will be those which emerge with the best results.
As of May this year, Pew Internet (a project within the Pew Research Center) estimated that 91% of Americans now own a cell phone, 56% of which are smartphones. Approximately 35% of the population now own tablet computers - a significant increase from late 2010 when the comparable figure was only 4%.
Consumers are accessing the web through these devices at all times of the day and night, at home and on the move. This constant contact provides businesses with a great opportunity - as long as they have the necessary tools to attract customers and allow them to carry out their transactions in a mobile friendly manner.
As good as your website may look, the reality is that if a customer tries to use it on their tablet or smartphone and it is not optimized for mobile use, you may unintentionally drive them away.
Websites which are not optimized tend to be slow, counter intuitive and often have features which are not accessible via mobile devices.
Although 50% of mobile searches result in a purchase being made, around 40% of consumers close to a purchase decision jump ship to a competitors' site following a bad mobile device experience (Compuware, 2011).
Getting the mobile site optimization, sales leads approach right therefore depends on providing a seamless interaction for clients, which allows them to complete the transaction in a straightforward way.
Putting a tap friendly site in place will increase your potential customer base, by allowing you to grab a piece of the mobile web market.
Traffic through mobile devices has grown from 2% to 19% over the past two years. This unprecedented rise in activity is accompanied by a massive increase in sales via mobile devices. In 2011 US web sales through mobile devices amounted to an estimated $6.7 billion. This is projected to rise to a mind blowing $31 billion by 2015.
So if you want to get a piece of this lucrative pie, it's time to take action to address mobile site optimization, sales leads issues.
Read more: What is SaaS?
Making a simple change like optimizing your site for smaller screens can make a considerable difference as one major US online florist found. This easy adjustment resulted in their sales conversion rate being boosted by an impressive 20-30%.
Page load speed is another common complaint made by mobile device users. The likelihood is though that they won't tell you - they'll just go elsewhere. You can easily find out if you have a problem by using Google's PageSpeed Insights analytical tool. It also allows you to dig deeper into the reasons for tardy loading and get advice on how to address the problem.
Once you have your site optimized, it's time to make the most of what you've got and integrate the improved site into your sales roadmap.
A savvy first step in this mobile site optimization, sales leads strategy is to harness the power of social media.
Although many companies are already using social media for marketing purposes, this limited approach doesn't necessarily equate to increased sales.
A new and more direct method of engagement aimed specifically at generating sales leads is to use Twitter lead generation cards. The combination of 'Promoted Tweets' and lead generation cards accelerated one company's lead acquisition through Twitter by 996% over a four week period.
So if you want to survive and thrive, going mobile is a no-brainer. Make sure your company keeps going by meeting the needs of customer 'on the go'.
